Our CEO, Stuart Forrest, was invited this week to speak on a panel at DISCOP Africa. The panel on African Animation was shared with Strika CEO Richard Grenville, and EVCL founder Adamu Waziri, and moderated by Animation SA volunteer,and Khumba Animation Lead!) Daniel Snaddon. The panel explored some of the recent successes and ongoing challenges of animation in Africa. Asked what defined African animation, Forrest replied: “If it’s made in Africa, it’s African.”
The discussion highlighted the success of Zambezia worldwide, emphasising that the Triggerfish film was now the most successful South African owned film in thirty years. “If there is ever going to be a South African film that penetrates the mainstream cinema stage worldwide, it’s highly likely it’s going to be an animated film. Animation has the ability to transcend cultural barriers and overcome many of the challenges that face live-action films.”
Defending the use of Hollywood-based actors, Forrest acknowledged that the choice to go to Hollywood was difficult. “But considering that only 4% of our revenue model comes from Africa, we need to be thinking globally about how to make the product internationally as entertaining as possible. On Zambezia we auditioned 1,000 people from South Africa and 1,000 people from Hollywood, and we chose the voices that best fit the character we were casting for. In most cases, the Hollywood actors extensive experience shone through. “ Besides, South Africans will also be able to watch Khumba in Afrikaans or Zulu and Triggerfish aims to dub their films into more African languages in the future.
In a panel later that day, Copper Monkey director Charlie Frost used Khumba as a great example of a winning brand partnership, citing the Wimpy collaboration where the quick service restuaurant chain launched a highly successful campaign coinciding with the release of Khumba. Copper Monkey secured promotional partnerships for Khumba with Green Cross, Virgin active and Nal’iBali.Read more